Fox River Mills RUNSTRONG Launch Outdoor Retailer

Inspired by Olympic Gold Medal winner Billy Mills, new Run Strong socks by Fox River support both your run and Native American youth. Made from 37.5® technical fiber to regulate temperature these socks won’t let you down and will help lift up Native American youth, just like Billy has since 1964.


Runstrong explainer

The connection between serious runners and Native American cultures is undeniable. Serious runners are bound to their sport by a deep sense of engagement. Their sport is connected to Native American teachings that by running you draw strength from the four directions, from Mother Earth and from the Creator so you can be prepared spiritually for the challenges you face now and later in life. As the first outdoorsmen and first trail runners, the Native Americans are some of the purest and most graceful runners. We appreciate their contribution to the sport and have dedicated our new sock line to support Native American youth, with Running Strong for American Indian Youth®.


Visit Fox River Mills at Booth 42097-UL at Outdoor Retailer: Come meet Billy Mills and learn more about this incredible product, and get to know us.  Fox River’s more than a century of experience provides them with a unique perspective of industry trends, construction techniques, fiber options, consumer behaviors and dealer needs. Our products are developed with this perspective in mind, to support their dealer partners and meet the needs of people who live and breathe the outdoors.

Rungstrong launch meet billy mills

About The Socks

New Run Strong socks feature performance enhancing features you can count on including 37.5® Technology that helps regulate temperature, performance fit features and the durability you expect from America’s oldest performance sock brand, Fox River. Two stylish versions are available including the ultra-lightweight Canyon made from strong, soft polyester and the micro-cushioned Mesa made from Alpaca (shown).

DESIGNED FOR: Specialty Running Stores  |  Trail Running Stores Specialty Shoe Stores Outdoor Specialty Shops Outfitters & Backpackers Bike Shops

RUNSTONG product detail

Visit Us At Outdoor Retailer 

Fox River is at Booth 42097-ULOutdoor Retailer Fox River Mills map

Contact your Fox River representative, or email, to set an appointment to see Run Strong in person as well as other new products. If you don’t have a rep, stop by the Fox River booth (#42097-UL) at Outdoor Retailer Summer Market in Denver to see the products for yourself, meet Billy Mills, and talk with a Fox River representative.

Not Going to Outdoor Retailer?

Call your Fox River representative today to schedule an appointment, email or call Fox River Customer Service at 800-247-1815 to get connected with a rep. Your rep may also have these products available to view at a regional show near you.